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Corporate Content & Strategy

This section showcases professional content and communication work developed in corporate and organizational settings. The focus is on clarity, consistency, and strategic execution-supporting internal and external audiences through structured content, brand-aligned messaging, and cross-functional collaboration. These projects demonstrate how I approach content with both creativity and operational discipline.

Skills: Internal & External Communications, Content Governance, Project Management, Analytics, Cross-Functional Collaboration, Brand Messaging, Process Optimization

Featured Work

Travel Incorporated

Knowledge & Content Specialist

Jul-Present

Support internal and external communications by creating and managing strategic content that ensures clarity, consistency and scalable knowledge sharing. Collaborate with cross-functional teams to maintain content governance, optimize workflow and enhance overall communication impact.

  • Develop and maintain knowledge content across systems, ensuring accuracy, usability and brand alignment

  • Collaborate cross-functionally with Contact Center, Training and Tech teams to align content with evolving systems and policies

  • Maintain content governance through style guides, templates and standardized workflows

  • Audit and optimize content using performance metrics, feedback and strategic goals

  • Support branding and communication initiatives through consistent formatting and design

  • Participate in ongoing strategic collaboration focused on strengthening training content, delivery and long-term scalability

  • Serve on TI’s ConnecTIons Advisory Board, helping plan and support associate engagement initiatives

Delta Air Lines

Marketing Intern
Jun-Aug 2023

​Contributed to Delta’s global communication initiatives by supporting multilingual content and creating resources to ensure consistent, accurate messaging across internal and external channels.

  • Translated a glossary of 150+ Delta terms into 10 languages, collaborating with international vendors and reviewers

  • Developed three internal guides detailing the translation process, team workflow and language style standards

  • Presented projects at Delta’s Student Expo, gaining exposure to senior leaders and C-suite executives

  • Volunteered with the Atlanta Community Food Bank and ATL airport's “Behind the Wings” program

Click icons to download the Guideline Example and French Glossary

Additional Experience

Capstone:
BodyPlex Fitness

Art Director
Jan-Apr 2024

​Collaborated on a senior team project to develop and present an executive brief with strategic marketing content for social media, the company website and media relations aimed at driving sales.

  • Created an executive brief outlining marketing strategy and content plans

  • Designed visuals and social media content using Canva, ensuring cohesive branding

  • Presented strategy and recommendations to stakeholders, showcasing creative and communication skills

Click icon to view executive brief

Bobcat Media Productions

Public Relations Executive Officer
May 2023-2024

​Oversaw content creation and media production for a student media organization, delivering strategic communications and visual assets to support events and audience engagement.

  • Designed promotional graphics and social media content using Canva and Adobe Creative Suite

  • Managed multimedia projects including a short film and music video from planning through execution

  • Guided team members in technical skills, fostering collaboration and capacity-building across content production

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© 2023 by Charlotte Everts.

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