Beauty Marketing & Brand Work
This section highlights beauty-focused marketing projects that blend creative storytelling with strategic thinking. From brand-aligned mock campaigns to real-world content creation, these projects showcase my ability to develop launch ideas, social content, influencer concepts, and visual direction that feel elevated, intentional and audience-driven within the beauty space.
Skills: Content Strategy, Social Media, Brand Development, Campaign Planning, Visual Design, SEO, Consumer Engagement
Featured Work
SKINSSENTIALS
Founder, Blogger
Oct 2025-Present
Develop and manage a personal skincare content platform focused on education, wellness and intentional living. Create blog posts and social media content that combine editorial storytelling with strategic brand building, engaging a beauty-conscious audience and fostering meaningful connections.
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Research and create long-form blog content that aligns with brand strategy and engages a beauty-conscious audience
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Design visual content using Canva to maintain a cohesive brand aesthetic across platforms
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Apply SEO strategies and keyword research to grow organic traffic, increase visibility and drive audience engagement
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Analyze content performance and audience metrics to optimize marketing campaigns and content strategy
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Uphold brand values of transparency, inclusivity and education to strengthen trust and loyalty
Sephora
Beauty Advisor, Seasonal
Oct 2025-Jan 2026
Helped clients to provide personalized beauty recommendations across skincare, makeup, hair and fragrance, leveraging product expertise and consumer insights to inform engagement strategies and drive brand loyalty in a fast-paced retail environment.
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Provided personalized product recommendations, shade matching and routine building based on individual client goals
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Supported sales through thoughtful upselling and cross-selling aligned with customer preferences
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Processed transactions, returns and exchanges accurately using POS systems
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Maintained organized inventory, client profiles and documentation while collaborating with team members to ensure a seamless customer experience
Additional Experience
Bobcat Media Productions
Content Creator
Aug 2022-Feb 2023
Created promotional social media content to increase awareness and engagement for Georgia College’s annual 48-Hour Short Film Festival.
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Designed 32+ promotional posts (tips, quotes, GIFs, memes and short videos), an Instagram Reel and branded logos
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Created weekly content using Canva for Instagram, Facebook and Twitter
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Supported graphic design and video editing for festival promotion
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Increased account reach by 41% and engagement by 37%
