Branding, Content & Strategy
This section showcases projects and professional work that combine brand strategy, content development and creative execution. From marketing campaigns and editorial content to corporate communications and digital storytelling, these projects demonstrate my ability to translate business goals into audience-focused experiences through strategic messaging, content planning, visual direction and cross-functional collaboration. Whether building a brand from the ground up or supporting established organizations, I approach every project with creativity, analytical thinking and a strong understanding of consumer behavior.
Skills: Brand Strategy, Content Strategy, Brand Messaging, Campaign Planning, Social Media Marketing, Consumer Insights, Cross-Functional Collaboration, Project Management, Analytics & Performance Reporting, Visual Design, SEO, Content Governance
Featured Work
Travel Incorporated
Knowledge & Content Specialist
Jul 2024-Present
Support internal and external communications by creating and managing strategic content that ensures clarity, consistency and scalable knowledge sharing. Collaborate with cross-functional teams to maintain content governance, optimize workflow and enhance overall communication impact.
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Develop and maintain knowledge content across systems, ensuring accuracy, usability and brand alignment
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Collaborate cross-functionally with Contact Center, Training and Tech teams to align content with evolving systems and policies
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Maintain content governance through style guides, templates and standardized workflows
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Audit and optimize content using performance metrics, feedback and strategic goals
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Support branding and communication initiatives through consistent formatting and design
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Participate in ongoing strategic collaboration focused on strengthening training content, delivery and long-term scalability
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Serve on TI’s ConnecTIons Advisory Board, helping plan and support associate engagement initiatives
SKINSSENTIALS
Founder
Sep 2025-Present
Develop and manage a personal skincare content platform focused on education, wellness and intentional living. Create blog posts and social media content that combine editorial storytelling with strategic brand building, engaging a beauty-conscious audience and fostering meaningful connections.
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Research and create long-form blog content that aligns with brand strategy and engages a beauty-conscious audience
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Design visual content using Canva to maintain a cohesive brand aesthetic across platforms
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Apply SEO strategies and keyword research to grow organic traffic, increase visibility and drive audience engagement
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Analyze content performance and audience metrics to optimize marketing campaigns and content strategy
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Uphold brand values of transparency, inclusivity and education to strengthen trust and loyalty
Delta Air Lines
Marketing Intern
Jun-Aug 2024
Contributed to Delta’s global communication initiatives by supporting multilingual content and creating resources to ensure consistent, accurate messaging across internal and external channels.
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Translated a glossary of 150+ Delta terms into 10 languages, collaborating with international vendors and reviewers
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Developed three internal guides detailing the translation process, team workflow and language style standards
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Presented projects at Delta’s Student Expo, gaining exposure to senior leaders and C-suite executives
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Volunteered with the Atlanta Community Food Bank and ATL airport's “Behind the Wings” program
Click icons to view Guideline and French Glossary
Additional Experience
Sephora
Beauty Advisor, Seasonal
Oct 2025-Jan 2026
Helped clients to provide personalized beauty recommendations across skincare, makeup, hair and fragrance, leveraging product expertise and consumer insights to inform engagement strategies and drive brand loyalty in a fast-paced retail environment.
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Leveraged product expertise and consumer insights to deliver personalized beauty recommendations across skincare, makeup, haircare, and fragrance, strengthening customer engagement and brand loyalty
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Applied consultative selling techniques through personalized shade matching, routine building and product education tailored to individual customer needs
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Identified opportunities for cross-selling and upselling by aligning product recommendations with customer preferences and purchasing behaviors
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Maintained accurate client profiles, inventory records and point-of-sale transactions while contributing to a seamless customer experience through collaborative teamwork
Bobcat Media Productions
Public Relations Executive Officer
May 2023-2024
Content Creator
Aug 2022-Feb 2023
Public Relations Executive Officer
Oversaw content creation and media production for a student media organization, delivering strategic communications and visual assets to support events and audience engagement.
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Designed promotional graphics and social media content using Canva and Adobe Creative Suite
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Managed multimedia projects including a short film and music video from planning through execution
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Guided team members in technical skills, fostering collaboration and capacity-building across content production
Content Creator
Created promotional social media content to increase awareness and engagement for Georgia College’s annual 48-Hour Short Film Festival.
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Designed 32+ promotional posts (tips, quotes, GIFs, memes and short videos), an Instagram Reel and branded logos
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Created weekly content using Canva for Instagram, Facebook and Twitter
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Supported graphic design and video editing for festival promotion
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Increased account reach by 41% and engagement by 37%
BodyPlex Fitness
Art Director
Jan-Apr 2024
Collaborated on a senior team project to develop and present an executive brief with strategic marketing content for social media, the company website and media relations aimed at driving sales.
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Created an executive brief outlining marketing strategy and content plans
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Designed visuals and social media content using Canva, ensuring cohesive branding
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Presented strategy and recommendations to stakeholders, showcasing creative and communication skills
Click icon to view executive brief
