Beauty Editorial & Writing
This section features editorial-style writing and storytelling rooted in beauty, lifestyle and culture. The work emphasizes strong narrative voice, headline writing, brand tone and thoughtful content structure-drawing inspiration from modern beauty media and magazines. These projects reflect my interest in beauty education, cultural relevance and translating trends into compelling editorial content.
Skills: Editorial Writing, Copywriting, Storytelling, Visual Storytelling, Blog & Social Content, Audience Insights,
Content Strategy
Featured Work
SKINSSENTIALS
Founder, Blogger
Oct 2025-Present
Develop and manage a personal skincare content platform focused on education, wellness and intentional living. Create editorial blog posts and social media content that simplify skincare science and ingredients, empowering readers to make informed, confident decisions.
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Research and write original long-form blog content on skincare science, ingredients and lifestyle habits with a clear editorial voice
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Develop visual content using Canva to support storytelling and create a cohesive reading experience across platforms
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Apply SEO strategies and keyword research to enhance discoverability without compromising editorial quality
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Analyze content performance and audience engagement to refine editorial direction and storytelling approach
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Maintain brand values of transparency, inclusivity and education to ensure informative, trustworthy content
LYNX Alumni Magazine
Editor
Jan-Apr 2024
Contributed to the alumni magazine by creating feature articles that highlighted personal and professional achievements, combining storytelling, design and data visualization.
Alumni Profile
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Conducted interviews and wrote an editorial article showcasing an alum’s career and accomplishments
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Designed the profile page layout in InDesign and created an infographic to highlight key achievements
Feature News Story "Alumni Milestones"
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Organized and analyzed survey data to inform content for the feature story
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Crafted the page layout in InDesign, ensuring clarity, readability and visual appeal
Click on icon to download magazine and read Alumni Profile (pg 14-15) and Feature News Story (pg46-47)
Additional Experience
The Colonnade Newspaper
Editor
Mar 2021
Created editorial content celebrating Women’s History Month, highlighting campus leadership and community impact.
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Attended Georgia College’s Women’s Leadership Conference to gather insights and interviews
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Wrote and published a special section featuring the Women’s Center and an in-depth interview with the director
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Produced compelling editorial copy and structured the feature for clarity and storytelling flow
Click on icon to download article
Public Relations Student Society of America
Content Creator
Jan-Apr 2022
Produced weekly social content for a student organization, highlighting unique student voices and boosting engagement across Instagram.
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Conducted 18 student interviews and shared their personal stories through posts and 7 Instagram Reels
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Created a highlight showcasing 6 featured interviews
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Managed account content, tracked analytics and reported weekly insights
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Increased account reach by 3,043% and engagement by 189%
Bobcat Media Productions
Public Relations Executive Officer
May 2023-2024
Led promotional and editorial content for a student media organization, creating engaging visuals and supporting hands-on media production.
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Conceptualized and designed graphics using Canva and Adobe Creative Suite for Instagram, Facebook and Twitter
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Directed content production projects, including a short film and music video, from pre-production to behind-the-scenes execution
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Trained and guided team members on camera operation, sound, lighting and basic editing techniques
