Concept Campaign
This section features a concept-driven campaign that translates brand identity into clear, strategic ideas and real-world execution. This project demonstrates my ability to move from insight to concept to content developing cohesive campaigns across social, influencer, email and experiential touch points that feel culturally relevant, elevated and aligned with the brand’s voice.
Skills: Campaign Strategy, Creative Direction, Brand Positioning, Consumer Insight, Content Development, Influencer Strategy, Social Media, Visual Storytelling
WESTMAN ATELIER
Developed a launch campaign concept for Westman Atelier focused on brand storytelling, social media engagement, and product-driven marketing. Emphasized connecting with beauty-conscious audiences through aspirational yet approachable content.
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Created a social media campaign concept highlighting a new product launch, including Instagram and TikTok mock posts
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Developed email marketing concepts for product announcements and promotions
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Designed a cohesive visual aesthetic aligned with Westman Atelier’s brand identity
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Suggested influencer collaboration strategies to amplify reach and audience engagement
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Outlined metrics to track campaign performance and optimize content strategy
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