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About Me

Education
Georgia College & State University, B.A in Mass Communication
Minor in English

From a young age, I’ve been drawn to creative expression, whether painting pottery, crafting vision boards or finding visual ways to tell a story. Over time, that creative instinct evolved into a passion for content, communication and brand storytelling.

I earned a B.A. in Mass Communication with a concentration in Strategic Communication and a minor in English from Georgia College & State University. During my academic career, I gained hands-on experience across content creation, editorial writing and digital marketing. I wrote an editorial for The Colonnade during Women’s History Month, created social media content for PRSSA’s The Irreplaceables campaign and promoted Bobcat Media Productions’ 48-Hour Short Film Festival, later serving as the organization’s Public Relations Executive Officer. I also contributed two editorial pieces to LYNX Alumni Magazine and collaborated on an executive brief for BodyPlex Fitness as part of my capstone project.

As a Marketing Intern at Delta Air Lines, I worked with the Global Language and Personalization team on translation and branding initiatives, helping adapt Delta’s voice across more than ten languages. The experience deepened my appreciation for thoughtful, inclusive storytelling at a global scale.

I currently work full-time as a Knowledge and Content Specialist at Travel Incorporated, where I create and manage internal and external communications, maintain knowledge systems and collaborate cross-functionally to ensure content is clear, consistent and strategic.

 

Outside of my corporate role, I run SKINSSENTIALS, a personal skincare blog rooted in wellness, education,and transparency. Through long-form blog content and visual storytelling, I break down skincare science, ingredients, and lifestyle habits in an approachable way. I design content using Canva, apply SEO best practices to grow reach and analyze performance metrics to continuously refine my strategy.

 

Beyond work, I love traveling and immersing myself in different cultures. One of my most meaningful experiences was a mission trip to Costa Rica, where I helped organize community programs and construction projects. Despite the language barrier, I saw firsthand how visual storytelling, especially through photography, can create genuine connection.

I’m driven by curiosity and creativity to create content that informs, uplifts and connects within the beauty and lifestyle space.

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© 2023 by Charlotte Everts.

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