Mock Campaigns
This section features concept-driven mock campaigns that translate brand identity into clear, strategic ideas and real-world execution. Each project demonstrates my ability to move from insight to concept to content developing cohesive campaigns across social, influencer, email and experiential touch points that feel culturally relevant, elevated and aligned with each brand’s voice.
Skills: Campaign Strategy, Creative Direction, Brand Positioning, Consumer Insight, Content Development, Influencer Strategy, Social Media, Visual Storytelling
Westman Atelier
Developed a launch campaign concept for Westman Atelier focused on brand storytelling, social media engagement, and product-driven marketing. Emphasized connecting with beauty-conscious audiences through aspirational yet approachable content.
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Created a social media campaign concept highlighting a new product launch, including Instagram and TikTok mock posts
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Developed email marketing concepts for product announcements and promotions
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Designed a cohesive visual aesthetic aligned with Westman Atelier’s brand identity
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Suggested influencer collaboration strategies to amplify reach and audience engagement
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Outlined metrics to track campaign performance and optimize content strategy
Rhode
Developed a conceptual campaign for Rhode focused on influencer engagement and brand experiences. Designed social-first content and launch strategies that showcase creativity, consumer targeting, and integrated marketing planning.
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Designed a mock influencer trip campaign to showcase Rhode products and elevate brand storytelling
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Created social media content calendars and post mock-ups to illustrate launch strategy
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Developed email marketing/announcement concepts highlighting the campaign’s key moments and products
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Proposed KPIs and engagement strategies to track success and optimize content reach
Crafted editorial-style content for Rhode emphasizing lifestyle storytelling, visual narrative, and brand voice. Focused on narrative arcs, captions, and creative storytelling aligned with Rhode’s luxurious, experiential identity.
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Wrote editorial captions and narratives for Instagram and TikTok that communicate the Rhode brand voice
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Developed storyboards for influencer trip content, including behind-the-scenes storytelling and product highlights
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Created lifestyle-focused carousels and editorial graphics to showcase aspirational imagery
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Demonstrated consistency in tone, storytelling structure, and brand personality across multiple platforms
Hanni
Developed a strategic content initiative for Hanni Beauty, focusing on brand messaging, internal and external communications and multi-platform content execution. Emphasized scalability, clarity and consumer engagement while maintaining brand consistency.
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Created a content calendar for product launches, seasonal promotions and social media campaigns
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Developed templates and style guidelines to maintain consistent branding across channels
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Designed marketing assets for social media, email campaigns and landing pages using Canva and Adobe Creative Suite
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Collaborated with cross-functional teams to align messaging, track performance and optimize content workflows
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Analyzed engagement metrics and audience feedback to refine content strategy and improve campaign ROI
